Get to know more about the small yet mighty team behind our Vancouver Island Video Production Company!
We would rather hear more about your story than talk about ourselves during our meeting, we thought we would share a little more about ourselves here so we can focus on you and your work when we meet in person.
About Pancake Productions
Located in the Oceanside area on Vancouver Island, our company is a mom-and-pop video and design production company (formerly Iris Pixels).
The three main ingredients of our Pancake Productions are: humanity, technology and nature. We blend these up to feed future generations through story.
A little more about your Video Production Team
(Honestly, again we’d rather not talk about ourselves when we meet so we can focus learning more about you and your story…but feel free to ask more about us when we meet, naturally!)
Our Synergy
Together, Mark and Joh are a two-person creative synergy and together as a team, we create visually stunning, story-driven movies. As parents of three beloved kiddos and two fur-babies, we also bring patience, perspective, oh and a stash of tissues wherever we go…
Our Philosophy
Our name “Pancake” came into being during the pandemic when we realized we needed to rename our company and were bouncing back and forth ideas for suitable names. In the middle of bouncing back ideas for names all day, Mark sent Joh a text that read “Pancake?” She responded: “Yes! That’s it” to which he replied, “I actually just wanted some pancakes for dinner but yeah, agreed, that should be our new name!”
(Joh has always been a pancaker since she was a little girl and while everyone was baking bread, she was flipping Swedish Pancakes. Making pancakes and movies for people is her love language. And Mark enjoys pancakes for dinner. And making movies.)
Our approach is organic in the sense that we do not sell through our videos as much as we story-tell — and there is, we believe, a big difference.
We believe that passion is contagious and once the world hears about your story, well, they won’t be able to help becoming part of your village (or cherish even more that they already are!).
Supporting the Wider Community
You may also be interested in knowing that we are currently in the process of starting a new sponsor-supported production model for small businesses, nonprofits and families to tell their that otherwise cannot afford a video production.
Though still just in the baby stages, we are excited about how we can serve the community through this organization.
If you are interested, we can share with you more about our service vision and perhaps you may be interested in sponsoring our efforts at some point in the future? (By choosing our company you are, in effect, supporting our vision…)
What to Expect
Many of our clients have no idea what to expect when producing their first video and the world of motion pictures is on the daunting side for them. Maybe this is not the case for you, but just in case, we’d like to set your mind at ease that we work in a wide scope of budgets and needs and are happy to start how ever big or small is comfortable for you.
To start small, may we suggest a short video for your website or social feed to showcase one small detail of your story?
Video, as you may already know, is without question the best way to showcase all your offerings. Video has 135+% more organic reach on social media than a photo alone! We can offer you social media content to help you reach both local and worldwide audiences.
Production Cost?
You may now be wondering what all of this costs, knowing that motion pictures typically have big price-tags considering the time and energy it takes to produce each minute. We like to prep our clients that a typical short video montage, cut to satisfaction, currently starts around $5,000.
This includes a two-person crew, professional camera and audio equipment, video editing, colour grading, sound design, motion graphics and distribution.
Depending on our workload at the time and the scope of the project, the turn-around is typically one month on a short video.
Hors d’ouevres
We of course can start even smaller and shoot a small vignette of what you do; this would be an example of a smaller starting place so you can get a taste of our filmmaking.
Warning
We’ll warn you though, once you see what you are passionate about montaged beautifully onscreen, you may find yourself cheering “Bravo! Encore!” We’re just saying, it wouldn’t be the first time we heard that from our clients…
Possibilities For the Future
Then, if after our first video production you are craving more, we can continue with a series of videos (highlighting your story, your staff, your building’s story, even lessons! The possibilities are endless…) You could also include video services in your packages, if that applies.
Want a feature-length documentary to share your story with the world? We can do that too.
But let’s not get ahead of ourselves…
If you are happy with our starting point and the value it has for your business bringing more guests in and enriching the experience for your current guests and staff culture, we also are offering patron packages for those who enjoy working with us and the benefits of video for widening their community.
What patron means essentially is we produce content exclusively for you throughout the year — think of us as your in-house creative content.
We are currently seeking a business or two to dedicate this year producing content solely for! Maybe this business will be yours?
Either way, we would love to hear from you today.